Careers
Marketing Specialist (Senior)
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Dagupan City
About the role
We are looking for an experienced Marketing Specialist to help strengthen our brand presence, support business growth, and build strong community connections in Dagupan and surrounding areas. This role will be responsible for planning and executing marketing initiatives across digital, social media, events, partnerships, and local campaigns. The ideal candidate should be creative, organized, data-driven, and comfortable working closely with sales, customer service, and other internal teams.
Responsibilities
Plan and execute marketing campaigns that support brand awareness, lead generation, and business growth. Manage social media campaigns and help maintain a consistent brand presence across digital platforms. Create and coordinate marketing content, promotions, and campaign materials. Build relationships with local businesses, schools, organizations, communities, and potential partners in Dagupan. Plan and support local events, activations, job fairs, partnerships, and promotional activities. Work closely with sales and customer service teams to support campaigns and customer acquisition efforts. Identify new marketing opportunities based on local trends, audience behavior, and business goals. Track campaign performance, engagement, leads, and other key marketing metrics. Analyze marketing results and provide recommendations for improving future campaigns. Coordinate with designers, content creators, and other team members to ensure campaigns are delivered on time. Maintain consistent branding, messaging, and communication across all marketing channels. Monitor competitors, industry trends, and local market activity. Prepare regular marketing reports and updates for management. Help manage marketing budgets, resources, and campaign priorities when required.
Requirements
Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field. 3+ years of experience in marketing, digital marketing, sales, social media management, or a related role. Previous experience managing or leading marketing campaigns from planning to execution. Strong understanding of social media platforms, digital marketing, and marketing analytics. Good knowledge of both online and offline marketing strategies. Excellent written and verbal communication skills. Strong content creation, campaign planning, and coordination skills. Creative, organized, detail-oriented, and able to manage multiple projects at the same time. Ability to analyze marketing data and turn results into actionable recommendations. Experience working with sales, customer service, creative, or cross-functional teams. Proficiency in Microsoft Office or Google Workspace. Experience with tools such as Canva, Meta Business Suite, Google Analytics, CRM systems, or other marketing platforms is an advantage. Experience organizing events, partnerships, or local marketing campaigns is a plus. Leadership experience or experience mentoring junior marketing team members is an advantage.
Applying does not guarantee contact or employment. Our recruitment team will contact you if your profile matches an available opportunity.